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There is a rebrand on the horizon

By March 24, 2017October 3rd, 2023Newsletter

There is a rebrand on the horizon

March 24, 2017

It’s true! is getting a new look. In two month’s time we will be launching our new brand. It’s out with the red cow, and in with the new as we take on a fresh and globally representative image.

Why the new brand?

Though we’ll always draw on the heritage of the brand which has led us to these new horizons, we understand the necessity of an evolving image which will carry our services across the globe.

Our new name, logo, fonts and brand elements will encapsulate’s original vision in a fresh, practical and aesthetic new image.

Remembering our legacy was founded in 2009 by our CEO, Ryno Viljoen, who identified a significant shortfall in cross-border financial solutions for South African expats.

He opened the company with a headcount of three in 2010 with a singular service offering – retirement annuity transfers for South Africans living abroad.

Throughout the years, the business has expanded exponentially – with augmented services, global accessibility, supplementary expertise, solid partnerships and enhanced systems.

The brand is much loved by South Africans across the globe.

The power of collaboration - a look at the cashkows team

Looking to the future

With offices in South Africa and Australia we provide premier financial migration services to South African expats the world over. The fact that you’ve left the country doesn’t mean you’re alone. We’re here to help you, no matter what.

We understand the South African expat community and appreciate that choosing a partner to help with your financial migration needs is an important decision. You can take comfort in the fact that you’re in safe and experienced hands.

With more than 60 000 clients in 105 countries we’re widely recognised as South Africa’s leading financial migration brand and the go-to people for simple, safe and secure transfer of funds across borders.

We’re here to help you unlock your South African wealth and put you on the path to financial freedom in your new home.

Does this pose a risk to me as client?

Absolutely not! Though we are undergoing a rebranding, the company retains its ownership and management and our FSP number as listed with the Financial Services Board remains the same.

The board upholds strict regulations for financial services providers, and will under no circumstance allow consumers to be shorthanded by a company rebrand. As a result, we have checked all boxes, asked all permissions and adhered to all requirements in order to maintain our ethical promise to our clients the world over.

You can expect the same impeccable service, deal with the same financial consultants and other support staff and should you have any administrative or contractual queries relating to services, these will still be managed professionally and efficiently. None of your rights or our obligations are ceded under the rebrand – so you can rest assured that it’s business as usual.

Should you have any questions or queries, please don’t hesitate to contact us.
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