Instagram or ‘Insta’, as it is called by its devoted followers and influencers alike, has become a powerful marketing force in South Africa and the world in general. Currently there are over 3 907 000 Instagram users in South Africa, which accounts for 6.7% of the entire population. Not surprisingly brands have started to realise the powerful opportunity Instagram has for strengthening their brand awareness if they align themselves with Instagram influencers – who are Instagram users who have an established credibility and audience. Here are the top South African Instagram influencers making their name online.
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53.1% of Instagram users in South Africa are women and the largest user group are people aged 25 to 34 (1 290 000). Not surprisingly then, Instagram influencers fall into particular niches that appeal to this gender bias and age group. Instagram Influencers in the fashion and beauty niches have a large, devoted following – as a picture can speak a thousand words in these two areas and many of South Africa’s influencers have a fashion bias. Another niche that is popular in South Africa is sport, with many Instagram influencers combining both fashion and sport.
South African Instagram Influencers
Calvyn Justus
Calvyn Justus is a swimmer and model based in Cape Town and has more than 52 500 followers. His account is carefully curated and features beautiful photography.
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Joe Crann
Joe has an interesting take on football events in South Africa that appeals to his followers. He describes himself as a “Soccer Laduma journalist, travel fanatic and general dog’s body” on his profile.
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Loretta Hove
Loretta Hove falls firmly into the fashion niche and is regarded as one of the most progressive, forward-thinking beauty and fashion Instagram influencers in South Africa. Her devoted followers number over 23 500!
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Emma Manteath
Another top fashionista Instagram influencer is Emma, a local fashion model who has over 18 100 followers.
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Shaun Stylist
Stylist by name and a very stylish Influencer he is! Shaun has over 163 000 followers and describes himself as an “image consultant, personal shopper and personal stylist”. He is a local style icon and a powerful influencer in South Africa’s fashion scene.
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Mihlali Ndamase
Mihlali is one of the most followed fashion Instagram influencers in South Africa and has a massive 500 000 followers. She is known for her reliability and consistency and all her followers adore her.
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Nicole Norman
Nicole describes herself as a “Fashion Beauty Content Producer” and is a fashion and lifestyle blogger based in Cape Town. She constantly posts and reviews new products, fashion trends and hot places to visit.
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Aqeelah Harron Ally
Aqeelah has over 57 000 followers and has been featured many times in South Africa’s magazines from Marie Claire to Elle to Grazia. She is a successful influencer, writer and stylist and creator of Fashion Breed her blog Fashion Breed that she calls her online canvas.
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